Lalo
Lalo
Overview
Scope
- UX Research
- UI Design
- Development
Key Metrics
- App and Website launched
- Raised over $300,000
- Interview with Y-Combinator
Problem
No organized way to preserve and share the memory of our lost loved ones
Objective
Design and develop a native mobile app to capture and preserve the memory of loved ones that have passed away
Empathy Stage
User Interview
We conducted 14 user interviews. One of our goals was to validate the problem. We sought to tease out the problems that our users had
Empathy Stage
Storyboard
We generated storyboards to share the problem and its potential solution to all of our stakeholders
Empathy Stage
User Persona
We created 3 user personas to capture the characteristics of our ideal users and their motivations
Ideation
After identifying the problem statement we had ideation sessions with all stakeholders. Through the session we determined what would be an ideal solution to solve the problem
Ideation
Identifying MVP Features
After a NUF test we used our Project Goal Radar board to visually understand which ideas directly solve the problem
Prototype
Wireframe
We used a parallel design technique to come up with multiple solutions. We merged them into a final wireframe
Prototype
User Test
We ran three rounds of user testing with ~20 users. We identified some usability issues and went through iterations. Our final user test had a 95% success rate
Prototype
UI Design
We used a parallel design technique to come up with multiple solutions. We merged them into a final wireframe